Kincaid had just two targets in Sunday’s loss to the Patriots after seeing three looks last week against the Chargers. He’s cooled off considerably after a hot start to the 2026 season. “There’s no reason Dalton Kincaid should have two targets, especially with the flow of the game and how that goes,” a visibly frustrated Brady said after Buffalo’s Week 4 loss. “Gotta find a way to get the ball in his hands and do a better job of that.” Against the Patriots Kincaid was targeted on just 8 percent of his routes. He’ll look to bounce back next week against the Rams.